Bringing it all together

We bring it all together by taking the product development cycle, and the questions and issues dealt with at each stage, along with the questions and issues that you should be considering if a coating will be or could be used

Stage Description Coating Considerations Idea This stage looks at ways of doing things better - either by improving an existing product or finding a product that solves a specific need. Are there any aspects of the product or any problems that a coating could solve? Could a coating bring a new aspect of technology or a new feature? Market Research Now that you have the ideas, are they feasible? Is anyone else doing it or something similar? If so, how can it be done better / differently? If not, why? Is there a real need for it? The list gets narrowed down to a core list. What are the current coating trends? Which coating is best for my product? What options do I have to achieve my desired price and performance level? Design The core list has been evaluated and edited, and now you look at how it will be made; can it be made? Construction and features are all identified. Testing requirements and standards are listed. Could a coating save me money on achieving a specific feature? Could a coating impact performance or simplify a production concern? Sourcing Which factories? Which countries? Are special applications or materials needed? Begin pricing and evaluating options at all factories. Are there factories that are better suited for my project? Does my existing factory know how to apply this coating material? What costs are involved? Sampling Dialog with each vendor identified begins. Pricing, sampling and testing are under way. One vendor is selected at the end of this process. Can I evaluate two different coating systems? What performance criteria should I consider and how are they tested? Pre-Production First samples are made, tweaking of specs, fittings, packaging and all components are put to the test. Deal with potential obstacles. Final samples are submitted for approval. Art for packaging to be completed. Does the factory have all the coating samples and materials needed to complete my samples? Can the factory get technical support during production? Production & Packaging Once final samples are approved, production begins with the ship date fast approaching. Obtain the marketing materials, logos and use and care information for the coating being used. Ship & Sell Product makes the selected vessel and gets underway to the selling floor. Help with customer questions and help in training sales associates to be fully armed to sell and move the product.

The Whitford Retail Marketing team is always ready to help you at any stage (or at all stages) of the product development cycle. Make sure to contact us with any question or challenge to save time and money. You can contact us quickly and easily at retail@whitfordww.com or the Contact Us link on this site.
 
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Coating Curriculum Product knowledge Miscellaneous Information
 
 
 
 
 
Product Development Cycle

Bringing it all together

We bring it all together by taking the product development cycle, and the questions and issues dealt with at each stage, along with the questions and issues that you should be considering if a coating will be or could be used.

Stage Description Coating Considerations
Idea This stage looks at ways of doing things better - either by improving an existing product or finding a product that solves a specific need. Are there any aspects of the product or any problems that a coating could solve? Could a coating bring a new aspect of technology or a new feature?
Market Research Now that you have the ideas, are they feasible? Is anyone else doing it or something similar? If so, how can it be done better / differently? If not, why? Is there a real need for it? The list gets narrowed down to a core list. What are the current coating trends? Which coating is best for my product? What options do I have to achieve my desired price and performance level?
Design The core list has been evaluated and edited, and now you look at how it will be made; can it be made? Construction and features are all identified. Testing requirements and standards are listed. Could a coating save me money on achieving a specific feature? Could a coating impact performance or simplify a production concern?
Sourcing Which factories? Which countries? Are special applications or materials needed? Begin pricing and evaluating options at all factories. Are there factories that are better suited for my project? Does my existing factory know how to apply this coating material? What costs are involved?
Sampling Dialog with each vendor identified begins. Pricing, sampling and testing are under way. One vendor is selected at the end of this process. Can I evaluate two different coating systems? What performance criteria should I consider and how are they tested?
Pre-Production First samples are made, tweaking of specs, fittings, packaging and all components are put to the test. Deal with potential obstacles. Final samples are submitted for approval. Art for packaging to be completed. Does the factory have all the coating samples and materials needed to complete my samples? Can the factory get technical support during production?
Production & Packaging Once final samples are approved, production begins with the ship date fast approaching. Obtain the marketing materials, logos and use and care information for the coating being used.
Ship & Sell Product makes the selected vessel and gets underway to the selling floor. Help with customer questions and help in training sales associates to be fully armed to sell and move the product.

The Whitford Retail Marketing team is always ready to help you at any stage (or at all stages) of the product development cycle. Make sure to contact us with any question or challenge to save time and money. You can contact us quickly and easily at retail@whitfordww.com or the Contact Us link on this site.



 
 
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