The Product Development Cycle

In any given season, those dealing with product development must deal with the development cycle for 3 to 4 seasons at the same time. And, since brand new development begins 12 to 18 months ahead of time, this means that projects for coming seasons are in progress right now. At the same time, they must manage orders and shipments that are either on the way, or are already here for the current season. Add to that products that are in the middle stages of development for the seasons in between, and it's easy to see how some details can get lost in the shuffle.
 
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Product Development Cycle

The Product Development Cycle

In any given season, those dealing with product development must deal with the development cycle for 3 to 4 seasons at the same time. And, since brand new development begins 12 to 18 months ahead of time, this means that projects for coming seasons are in progress right now. At the same time, they must manage orders and shipments that are either on the way, or are already here for the current season. Add to that products that are in the middle stages of development for the seasons in between, and it's easy to see how some details can get lost in the shuffle.

In every season, those dealing with product development must deal with the development cycle for 3-4 seasons at the same time. As the goods begin to ship, the next cycle begins.

 

 

 

 

 

 

 

 

 

 

 

 


 


 

 
 
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